Journalists rely on Internet readers’ ideas to gather and present news.

Crowd-Sourcing: communities that come together to provide the value for a given Web site

  • focuses on “community power”
  • a group of committed individuals can outperform a small group of experienced (and paid) professionals
  • individuals help put a story together by giving advice on an investigation or provide data collection
  • reporting based on the work of many, including your readers

“Crowdsourcing works in some situations, but not in others. If there were a jar of gumballs in this room, I’d want everyone’s help in determining how many gumballs were in the jar. If I needed brain surgery, I don’t want anyone in this room to help. No offense.” – David Cohn, Spot.Us

Open-source reporting: using transparency in reporting in order to provide benefit to your audience and possibly acquire benefits from your audience

  • welcomes audience feedback
  • beatblogging: build a social network around a traditional reporting beat, bring the stakeholders on the particular beat together then weave a discussion and see what stakeholders say to one another
  • links “power the web” – they build readership and brings readers back
  • link journalism: using editorial judgement to provide links to other sources of news and information, based on the needs and interests of a particular audience

“A reporter can more deeply penetrate a topic area and discover great new angles and story tips by “listening” to an informed conversation among loyal readers.” – Mark Briggs

Pro-am journalism: allows audience to publish directly to the same platform, that professional journalists uses to publish their news; a “do-it-yourself” movement

  • most unfiltered form of collaborative journalism
  • allows readers to publish their own news of other forms of content
  • readers provide that “what” and journalists provide the “why”

“Everyone is a media outlet.” – Clay Shirky